What Is Your Vision Worth?

Necessities of life cost money. That morning cup of coffee, our weekly trip to the grocery store, the monthly cellphone, internet or cable bill, and even the occasional shopping spree. But somewhere along the way, we’ve forgotten about the necessity of sight. We use our eyes every waking second of every single day to do our jobs, to see our loved ones and to get from point A to point B safely. So why do some of us sacrifice the quality of our frames and lenses just to save a buck? Because most of us don’t understand what our vision is really worth. We’re about to change that.

On average, a pair of glasses at a big box store will cost you about $500. And these types of mass-produced frames and lenses will have an average lifespan of two years. Even better, spending that same $500 at a smaller optical shop will get you better quality, handmade frames with better quality anti-reflective coating for the exact same price.  Think about it: You’ll be putting that same pair of glasses on your face every day for 730 days straight. Let’s do some basic math: That $500 works out to $21 a month, or just 70 cents day. It costs less than a dollar a day to get crystal clear vision!

And what about the progressive wearers? Progressive lenses can definitely be more expensive than basic single vision lenses—the average price for a digital high-index lens with the best anti-reflective coating could run you close to $1,350 when you add in handmade titanium frames. But when you divide that by 24 months, you’re really spending $57 a month (less than your cell phone plan!) or just $2 a day (less than a cup of coffee). So why shouldn’t you splurge for those handmade titanium frames that you can only get at a smaller eyewear shop like 312 Optical Studio? Your new specs will most likely last you an extra two years, which, if you ask us, is totally worth it in the long run.

So the next time you see an ad for free or cheap glasses, remember this: Disposable eyewear will likely cost you more in the long run. Because if something seems too good to be true, it probably is.