You already know that you can buy everything online, from cars to even animals, but is buying prescription eyewear a smart idea? We do see the ads for prescription eyewear everywhere: On buses, in newspapers, in your mailboxes, and, of course, on the Internet. In this mini-series, we educate you on why getting prescription eyewear online isn’t always seeing 20/20.

Part I: Sometimes things aren’t what they seem. We compare looking at frames online to holding the real product in your hands and what can go wrong.

Part II: Sometimes you just don’t want something for nothing. We look at the harmful affects of ill-fitted eyeglasses, improper prescriptions, imprecise astigmatism axis and incorrect pupillary distances.  As well the legal issues surrounding this highly debated issue.

Part III: Sometimes you need a little help from your friends. We explore the all-important customer service experience.

At 312 Optical Studio, we don’t just know glasses, we know vision. So we’re here to tell you everything you need to know to make the best choice for your vision. Because, in this information age, you’ve got to be informed, you only have two eyes, if you’re lucky.